Write Before Thinking

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A little too targeted

I’m all for targeted advertising, but I think Embarq took it a bit too far on this one.

From Wired.com:

Internet service provider Embarq eavesdropped on the web surfing habits of 26,000 customers in Kansas without notifying them personally, as part of its test of new, controversial advertising technology that profiles users, the company told federal lawmakers Wednesday.

 Violate the public’s trust just to sell a few more products? Yeah, that makes sense.

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Filed under: Advertising, , , , ,

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